Audrye Tasevoli
Nurture. Strategize. Grow.
Meet the Person
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Having traveled to over 50 countries and spent seven years living in China, Audrye brings a unique global perspective to all her endeavors. Currently living in Maryland with the loves of her life: her husband, son, daughter, and cat. She is an experienced Rescue scuba diver and musician, who has been known to play the violin on the street corners of D.C. While personal interests include cosmology and space exploration, closer to home Audrye is a self-proclaimed enthusiast of gardening, spicy food, beach trips, and renaissance festivals.
Meet the Professional
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Audrye has notable achievements spanning diverse industries, from Fortune 500 media companies to mental health organizations, agricultural firms, and dynamic start-ups. Her ability to assemble and oversee teams, and translate qualitative and quantitative data into impactful strategies, delivers tangible business results and heightened operational efficiencies.
Discovery Channel
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Conducted program testing, performance tracking, and deep-dive genre analysis for hit shows including Shark Week and Gold Rush.
Discovery Communications
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Built and supervised Discovery Communications' first media research team.
Oversaw media research for a billion dollars worth of marketing, promoting hit series including Shark Week and 90 Day Fiancé.
American Psychological Association
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Head of the Research & Analytics department in APA's Strategy Office.
Research lead for APA's Strategic Plan.
Oversaw global research contributing to double-digit growth of international memberships.
Athena Strategies LLC
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Founder and Chief Consultant at Athena Strategies LLC.
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Advises on data management and market research projects in a broad range of industries.
Other Brand Experience
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Statement of Belief
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Big data has the powerful potential to uncover hidden patterns and predict an otherwise obscured future, but its capacity to solve our toughest challenges hinges on our ability to bridge its code to a complexly textured reality. Data must be linked to the daily lives of real people and underlying motivations if we are to unlock its secret story. Predictive models and bar charts without context will never be more than the outline of a paint by numbers kit; it is a map to the treasure but not the treasure itself.
Only by gracefully balancing revolutionary AI techniques with subtler qualitative methodologies can data-driven strategy have meaning and lasting influence. If businesses and policymakers take time to listen to the pulse of their audience and explore the human connections running through statistical models, we can decode the deeper narrative and wield data’s full potential to drive strategy, create efficiency, and generate impact.
Expertise
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Education: Master of Policy Management, Georgetown University
Technical Skills: Database Management/Warehousing, PowerBI, Tableau, SQL, R, Salesforce, Photoshop, Nielsen Platforms, Qualtrics, Google Analytics, Marketing Cloud, Focus Group Moderation
Professional Certifications: Data Visualization, HarvardX | R Basics, HarvardX | Advanced Moderator, RIVA Market Research & Training Institute | Project Management Principles, Management Concepts
"Research is formalized curiosity.
It is poking and prying with a purpose."
-Zora Neale Hurston-
STRATEGY & DEVELOPMENT
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Strategic Planning
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Team Building
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Data-Driven Decision Making (DDDM)
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International Development

DATA MANAGEMENT
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Data Privacy Regulation
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Data Mining & Warehousing
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Data Standardization & Visualization
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Panel Management
MARKET ANALYSIS
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Quantitative Research
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Surveying & Polling
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Audience Segmentation
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Conversion, Trends, & Forecasting Analyses
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Opportunity Targeting
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Qualitative Research
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Focus Group Moderation & Analysis
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Ethnographic Research & In-Depth Interviews
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Concept & Product Testing
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POLICY MANAGEMENT
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Policy Analysis
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Policy Development
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Policy Implementation

BUSINESS OPERATIONS
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Process Optimization
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Project Management
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Information Technology Evaluation
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ROI & KPI Analysis
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Risk Assessment
"Research is creating new knowledge."
-Neil Armstrong-
Press Releases and Publication Contribution Samples​
MONITOR ON PSYCHOLOGY
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Research published in a psychological journal
Detailed Work Experience
CO-FOUNDER & CHIEF CONSULTANT
Athena Strategies LLC | 2021 - Current
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Co-founded a consultancy that partners with clients to arm them with practical knowledge, find real-world solutions, implement actionable strategies, and create measurable results.
Services offered include:
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Data management
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Market research
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Business development
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Process optimization
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Strategic planning
CONSULTING & SPECIAL PROJECTS
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Conduct full-service qualitative and quantitative market research informing brand strategy.
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Lead consultant for survey design and analysis for clients in health, game, and food industries.
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Qualtrics survey administrator, managing survey design, programming, fielding, and analysis.
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​Recurring Market Research Lecturer for What If Fellowship: An 8-week healthcare startup accelerator.​
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Advise various start-ups on their emerging data strategy and conduct market research.
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Oversaw data collection and full-service market research in a variety of niche industries including medical services, animal health, education, and food services.
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Designed project plan for John Deere’s panel creation and implementation.
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Supervised survey design and analysis, with findings featured in agricultural publications.
DIRECTOR OF RESEARCH AND ANALYTICS
American Psychological Association | 2016 - 2021
- Associate Director of Member Research
Head of Research & Analytics in the Strategy Office. Provided strategic oversight of data governance and market research. Collaborated with senior executives and APA's governing body to develop data-driven strategies impacting the field of psychology and society at large.
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Oversaw strategic planning research through design and execution of mixed-methodology research via focus groups, polling, and surveys distributed to over 120,000 APA members, resulting in data-driven priorities for APA’s 3 to 5-year strategic plan to maximize the organization's impact on the field of psychology and society.
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Developed partnerships and an international expansion of APA offerings by proposing, developing, moderating, and delivering focus group sessions and interviews; 9 focus groups in Russia and 30 interviews in Cuba. These efforts supported the triple-digit growth of APA's International Memberships.
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Oversaw member behavior, motivation, and experience research that supported the development of member products, policy priorities, and marketing strategies that led to steady Membership growth.
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Built a team of analysts, subject matter experts, and data managers, to create a new internal research and analytics department, expanding capabilities, offerings, and campaign tactics for APA and its clients.
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Product owner for the assessment and streamlining of a fragmented data management system integrating 30+ existing systems into a central Business Intelligence Data Warehouse to enable accurate and effective analysis.
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Oversaw COVID-19 member research referenced in an article by the New York Times and in an APA publication.
MEDIA RESEARCH MANAGER
Discovery Communications | 2012 - 2016
-- Research Strategist
- Media Analyst
Built and supervised DCI’s first media research team, saving millions of dollars in third-party services. Managed qualitative and quantitative market research for nine TV networks, informing strategy for $1B+ worth of digital and linear campaigns each year, including Shark Week, Gold Rush and 90 Day Fiancé.
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Collaborated with marketing and media teams by providing research and analytical recommendations for optimal on-air, off-air, and cross-channel placements to ensure the optimal impact for billions of dollars of client media spend. Research and analytics included: digital engagement and conversion, TV analysis, print analysis, programmatic and addressable targeting, audience profiling, and data visualization.
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Created a comprehensive training program to empower 40 end users to produce data narratives and make informed media decisions, saving up to $1M per year by decommissioning the use of two third-party services; oversaw end-user report creation, validation, and output training to ensure data quality and integrity.
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Developed and implemented a digital conversion measurement tool to replace services from a third-party provider, Epsilon Data Management, saving hundreds of thousands of dollars for the department.
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Partnered with Nielsen to execute an innovative $200K biometrics project correlating audience response to advertisements, enabling creative and marketing teams to explore new marketing and advertising solutions.
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Managed the development of Discovery Communications’ new method of marketing based on targeting an audience by motivations and underlying values, which led to a measurable increase in viewer ratings.
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Vetted and engaged with research and technology vendors to implement new tools and resources enabling effective management and delivery of data and insights.
RESEARCH ANALYST
Discovery Channel | 2011 - 2012
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Produced daily tracker reports for hit series such as Shark Week and Gold Rush
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Supported press release development and deployment
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Produced deep-dive genre reports for Discovery's natural history and space programming
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Participated in program testing for Gold Rush, Naked and Afraid, and Shark Week
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Handled day-to-day research requests from executives around the company
ADDITIONAL EXPERIENCE
RESEARCH ASSISTANT
Assisted Professor Albers to conduct research for a documentary film at Michigan State University
CONTENT CREATOR
Wrote, designed, and produced English as a foreign language curriculum for Teachall Inc
THEATER DIRECTOR
Managed 40 participants of a theater production, overseeing all aspects of production
VIOLIN TEACHER
Taught violin lessons for 10 years to students from ages 6 to 16
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PRODUCER FOR MSU&U
College campus television producer at Michigan State University
MSU TELECASTERS DIRECTOR OF ADVERTISING
Advertising for Michigan State University’s student television airing on a local channel
VIDEO EDITOR
Edited a children’s show at Keyframe that aired in China and in the Chinese language
"Research is to see what everybody else has seen, and to think what nobody else has thought."
-Albert Szent-Gyorgyi-
Education
Master of Policy Management
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Georgetown University
Bachelor of Media Arts & Technology
Michigan State University
Bachelor of English
Michigan State University
Certifications & Specialized Training
"If we knew what it was we were doing, it wouldn't be called research, would it?"
-Albert Einstein-
